Editorial Direction & Strategy
I help organizations clarify their voice, design durable content systems, and grow audiences while preserving their creative identity.
My background spans award-winning digital and print media, global brand consulting, and long-form cultural reporting. Across roles as Managing Editor and Editorial Director, I’ve helped teams move from scattered output to cohesive editorial platforms that align vision with business goals and audience behavior.
I believe in the connection between people, culture, and products. Whether chronicling the stories of original thinkers like Brunello Cucinelli or designing a global brand’s content architecture, my work focuses on moving from narrative development to high-impact execution.
Select Experience & Recognition
- Editorial Director (Freelance), M&C Saatchi
- Managing Editor, Gear Patrol
- Recognitions: Webby Awards (Lifestyle), Folio Awards (Best New Magazine), MIN Awards (Editorial Excellence)
Detailed case studies on brand architecture, production workflows, and editorial growth are available upon request.